june 13 generative ai, data analytics, cloud

games, gaming, sports, media & Entertainment

This webinar features world renown gamer, esports broadcaster and Microsoft Gaming Director Jon Kefaloukos, discussing how Generative AI and Cloud computing are accelerating game development and optimizing the performance of multiplayer games. Jon will provide insights into the impact of Generative AI on esports tournaments and team/individual performance.

His Microsoft colleague Jon Flynn, Data & AI Leader for Sports, Gaming, Media & Entertainment, shares how Generative AI Solutions, powered by the Azure Cloud, are revolutionizing the worlds of Sports and Betting.

Akshay Saxena and Ivo Janssen from AWS describes how their integrated Cloud/AI/Data solutions power so many innovative solutions in Sports and Media & Entertainment.

Peter Vint, Ph.D. from USA Volleyball discusses they utilize technology to improve athlete performance - and increase the likelihood of winning Gold at the Paris Olympics.

Click on the green button above to register, scroll down to see the agenda, speakers and topics. Click on their name to view their Linkedin profile, and session title for additional information.

There is time for live interaction/Q&A with the speakers so have your questions ready.

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Speakers, Topics, Agenda


1:05 Microsoft Keynote Presentation

Jon Kefaloukos, Strategic Partnerships Director, Azure Gaming, Microsoft. Also eSports Broadcaster and Professional Gamer

Uthappa Kattera Chengappa, Lead Cloud Solution Architect, Gaming@Azure, Microsoft

Azure Cloud, Generative AI and OpenAI for Game Development: Explore some of the common challenges that game developers face today and how the Microsoft Cloud is trying to solve them. They will discuss topics such as cloud database scaling and monitoring with Azure, how to enable remote game development that can match the performance of on-desk workstations securely, how to acquire, provision and deploy large scale build/test farms for efficient game testing, how to securely use and scale with cloud-hosted storage, how to efficiently host performance-critical game servers & services in Azure, and how AI is making game developers more efficient & create new features responsibly with Azure Generative AI, OpenAI Service.

Attendees will leave this session with a high-level understanding of key use cases for Azure & Azure OpenAI in game development and areas in which Microsoft is focusing & investing to help them understand when/why to use Azure in building games


1:35 Jon Kefaloukos, Strategic Partnerships Director, Azure Gaming, Microsoft. Also eSports Broadcaster and Professional Gamer

Generative AI impact on eSports and Tournament Play: Learn how Generative AI tools can improve the performance of professional gamers, emerging rules - and the feasibility of a gaming team composed of AI bots.


1:45 Jon Flynn, Data & AI Leader, Sports, Gaming, Media & Entertainment, Microsoft

Odds in Your Favor: Harnessing Microsoft AI to Revolutionize Sports Gaming and Betting. Uncover how Microsoft's formidable Generative AI and cloud technologies are reshaping the Sports Betting and Gaming arena, offering unprecedented precision and insight. From real-time analytics to predictive modeling, learn how the smart integration of data is tipping the odds and defining the future of betting.

The Future of Technology in Sports: Learn how Generative AI is Revolutionizing Sports, covering Enhancements in Data Analytics and Player/Game Strategies, Athlete Safety and Continuous Fan Engagement.



2:40 AWS Keynote Presentation

Akshay Saxena, Principal Solutions Architect, AWS

Ivo Janssen, Senior Solutions Architect, AWS

Reinvent media and entertainment with AWS: Media and entertainment customers face industry-wide transformation, with companies reinventing how they create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms. AWS aligns the most purpose-built media and entertainment capabilities of any cloud against six solution areas to help customers transform the industry: Content Production; Media Supply Chain & Archive; Broadcast; Direct-to-Consumer & Streaming; Data Science & Analytics; and Monetization. With AWS, you can select the right tools and partners for your workloads to accelerate production launches, and see faster time to value.